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"A lot of people would show you a finished cake. It was amazing but it wasn't 'here, this is what you do'."
"When you look at it I work one day a week. I kind of pinch myself a little bit and think 'really, one day a week'?" he says.
However, he's well aware that the situation could shift at any time, if YouTube's parameters change (as they do frequently) or the audience tunes out.
Hadley says some YouTube creators hit the jackpot, but many never make anything.
But it was his video "how to separate an egg white from a yolk" that blew viewers' socks off, with 1.1 million people tuning in to date.
As she started attracting more viewers, Curtis, a self taught make up guru, invested in better equipment and eventually took on a job as a regular make up artist.
Two years ago, as a hobby, he started his own YouTube channel, Cakes by Choppa.
Curtis began posting videos of herself doing make up in her bedroom in August 2011, and struck YouTube gold when her video "how to get massive lashes" (3.5 million views) went viral.
In Brisbane, Greg Hadley, the quirky creator of channels including Greg the Gardener and Greg's Kitchen, is making "thousands of dollars a month" teaching people how to do everything from remove a tree stump (almost 160,000 views) to cooking simple lamb chops (more than 35,000 views).
It took him less than an hour to decorate the cake and edit the video but it's since been viewed 15.8 million times around the globe earning him huge advertising revenue.
Get rich on YouTube
Choppa is now in partnership with US YouTube network Tastemade, which helps with promotion and advertising deals. Tastemade also provides information on upcoming movie releases (so Choppa can create topical cakes) and studio space in LA if he ever wants to film there.
"It's risky: you're flavour of the month one week and then you're unpopular the next."
Gardener is currently getting about 8000 views a day, even though he hasn't posted a fresh video lately.
"I don't work too hard, I tell you," he says. "If I wasn't on YouTube I would be working a lot more."
His biggest audience is the US, but there are also fans in countries including Saudi Arabia, Ladies Converse Boots Sale
Choppa says he believes Converse New 2017 his video went viral thanks to timing close to the release of movie The Amazing Spider Man, and rock musical Spider Man: Turn off the dark but also "the fact it's so simple".
It took off so quickly that six months ago the kindergarten teacher of 14 years quit his job to focus on his weekly online videos.
That's what former kindergarten teacher Keith Green known to all as "Choppa" did after he filmed himself creating a Spider Man cake and posted it on YouTube a year ago.
Hadley says his content isn't always original "there's 100 videos of it up there already, you just copy stuff that's popular basically" but he adds his own sense of humour to the mix.
Fancy earning $17,000 in just one hour, without leaving home?
He says would be YouTubers should do something they love, and expect criticism.
"You need a thick skin if you're going to make videos because you are getting constantly abused, but you just ignore it."
The 33 year old, who once dreamt of being an animator, got his first taste of cake decorating as a child while helping his mother create tasty gems from Women's Weekly cookbooks.
A landscaper by trade, Hadley's most popular channel is Greg the Gardener, which ticks over to provide a nice little cheque each month.
He earns up to $12 for every thousand YouTube views through advertising revenue. Greg the Converse Chuck Taylor Ox 70
"I'm easily making more than I did working five days a week."
In Perth, Lauren Curtis, 20, is making a healthy living from her channel laurenbeautyy. With hundreds of thousands of subscribers, she's also learnt to ignore the detractors.
Korea, Israel and France.
The Sydneysider says the support from several of his friends notably those behind highly successful YouTube offerings One Pot Chef and Nicko's Kitchen has been Buy Converse Uk Flag
"I'm lucky that worldwide there aren't many cake decorators [on YouTube]," he says.
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